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Packaging has a much larger role than selling. For example, it may have to educate. It may have to promote proper use.
We approach packaging challenges by thinking how the product will be used and the environment it'll be used in.
Take the case of the Ultimate LureSaver, for example. Beyond touting product benefit, we headed off confusion by color coding different sizes and weights of the product. The package incorporates a handy storage pod for use in the tackle box. Charts instruct in proper use. Moisture-resistant papers withstand wetting.
In the end, package design supports not just the sale, but customer satisfaction.
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